Charles Basenga Kiyanda

The Discovery Channel Artvertisement

I’ve just seen this (new?) ad for the discovery channel, and I think it rocks!

People don’t really watch advertising anymore. With all the (illegal) downloads, the Tivos and DVRs, there’s no reason for people to watch advertisement. In light of this, I’ve often said that businesses should start to make art-advertisement (maybe I should call it artvertisement). Adverts I want to watch. Other good examples (if you ask me) are the Cog Ad by Honda, the Sony Bravia “Splashy colours” series of ads and others.

I would add this particular ad to that list as well.

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